Downloadable Widget Allows Consumers to Place Orders Directly from Desktop
Source: Pizza Hut, Inc.
May 19, 2008
DALLAS--(BUSINESS WIRE)--Pizza Hut® announced today the introduction of a new downloadable application that allows customers to place pizza orders directly from their computer desktops. The widget, dubbed the “Pizza Hut Shortcut,” provides customers the fastest way to order their pizza online.
“More and more customers are finding that ordering from our Web site is fast and easy,” said Brian Niccol, Pizza Hut CMO. “Now with the Pizza Hut Shortcut, we are taking our customer focus to the next level with the fastest way to place an order in the national pizza chain category.”
Setting up the Pizza Hut Shortcut requires a few simple steps. First, customers should register online and visit www.pizzahut.com/pizzahutshortcut to view a demonstration and download the desktop application. Once the Pizza Hut Shortcut is installed, orders may be placed directly from a user’s computer desktop with just a few simple clicks. Customers can place an order from their computer at work before leaving and have their order delivered for when they get home – all with a couple simple clicks of their mouse.
In addition to fast, easy and convenient ordering from the Pizza Hut Shortcut, in future versions, customers also may use the application to check out the latest deals from Pizza Hut and be notified of specific specials in their area.
The Pizza Hut Shortcut continues the company’s leadership in ordering innovation and convenience. A few examples of Pizza Hut leadership in the category:
First National Pizza Chain to Offer Online Ordering
Pizza Hut first offered online ordering in 1994 and made online ordering available nationally in 2007, providing more points of access than any other national pizza company.
First Pizza Playlist
The “Pizza Playlist” allows customers to create and store a collection of up to four favorite orders. The favorite orders can be named making repeat purchases quick and easy.
First With Total Mobile Access
Leveraging consumer research and insights, Pizza Hut worked closely with QuikOrder, Inc., a world-class Internet technology company, to develop a system that required as little effort as possible by customers, while still providing a full array of ordering options. Once they are registered, ordering is just a couple steps away either through text or mobile ordering – whichever is more convenient for the customer.
Text message ordering is two simple steps. Using any cell phone, customers first send a text order to “MYHUT” (69488), which is then followed by a confirmation text from Pizza Hut. A user-friendly tutorial can be accessed online at: www.pizzahut.com/mobiletutorial.
Customers with a Web-enabled phone seeking flexibility also can use their Pizza Playlist to order through the Pizza Hut mobile Website: www.pizzahut.com, which will automatically be modified to fit to a phone’s screen. The mobile Website has a simplified menu featuring popular orders and a store locator.
Pizza Hut maintains its standard of offering customers more access points than any other national pizza chain. Pizza Hut customers can order from 6,200 restaurants nationwide, through online ordering at pizzahut.com, via text message and mobile Web and now through the Pizza Hut Shortcut directly from their desktop.
About Pizza Hut
Pizza Hut, Inc., a subsidiary of Yum! Brands, Inc. (NYSE: YUM - News) is the world's largest pizza restaurant company with more than 6,200 restaurants in the United States and more than 4,000 restaurants in 100 other countries. The company's 50-year legacy of leadership and innovation has made it the recognized leader in the $37 billion pizza category. Those hungry for more information can go to the official Pizza Hut website at www.pizzahut.com.
QuikOrder Inc. is the No. 1 online ordering company serving the $37 billion pizza industry. Since 1999, QuikOrder has supplied the top pizza chains with their patented, proven technology, offering speed and flexibility in an easy-to-use service. Visit www.QuikOrder.com or call 312-222-1750 for more information.
MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5689088